I think its important that students see that most scientists are just normal people like them, and not weird old men in white coats. The best way to do that is to speak to students, but rather than go out to individual schools one at a time, we can reach out to a lot more people through project like this.
I wold not use the money to help my research (I already have plenty of funds for that). I would use it to bring that research you students like yourself. Its unlikely you would ever have the opportunity to do behavioural experiments with animals in school, so I would use the money to make videos of lots of exeriments, put them on a website and then you guys could analyse the videos, just as we do, and try and work out what is going on with the animal behaviour.